Elevate your salon brand with these Salon Decor Ideas:

Have you ever walked into a space and felt completely in awe with your surroundings?

Several independent boutiques, bookstores and floral shops have had that effect on me. So much so that even if I wasn’t in the market for anything in particular, the sheer bliss of the environment lured me in to return to that shop and make a purchase.

Call it retail therapy but I call it really smart marketing. When a shop owner creates the perfect atmosphere for their store, they are going beyond their service offerings and selling the lifestyle or the “feeling” of that brand.

Unique Hair Salons or concept salons have been cropping up all over the world in the past 5 years due to the growing demand of consumer experiences. It’s no longer enough to simply provide the “haircut” or the “shirt”, it’s about engaging the full experience. That means, really amplifying your salon branding from your hair salon color palette, fonts and logos, website design, brand messaging down to your salon decor.

By carefully curating all your salon branding details, you are creating a salon brand, not just a salon and we all know that great branding elevates businesses.

For example, the cult cosmetic favorite Glossier isn’t just another cosmetic line, it’s a lifestyle with POP UP SHOPS that are made to feel like an “experience” rather than just a trip to the cosmetic counter.

This post is created to help YOU the salon owner think like GLOSSIER and to inspire your salon with salon decor ideas that can transform your salon into a sanctuary or creative hub.

Salon Decor Ideas: To help your revive your salon space!

What is your Salon Brand mood?

Is your salon invigorating and edging? How about modern and swanky? THink about how you want your customers to FEEL when they are in your salon space or browsing your website or instagram feed. If you’re unsure, check out our free Salon Branding Workbook that will help you define your ideal clients and your brand mood.

Curate the Brand

What is your color palette? What fonts are you using across all your salon marketing channels and are you echoing those design elements into your salon space?

Amplify The Message

If your hair salon’s color palette features a tangerine orange, think about how you can add a splash of that color in your physical salon. How can you take it a step further and perhaps offer a complimentary tangerine flavored soda water. You don’t have to over do it but think about how you can create an experience with a branded color. Glam Seamless, NYC makes full use of their color palette within their physical salon locations.

Salon Marketing via Social Share

Images: the knot churros, All Seated, Gold Hatted Lover

Your clients are excited to share their new cut and/or color on social media. We’ve all seen the car selfies with the hashtag #newhairwhodis? Why not provide a selfie wall or booth with a cool, branded backdrop for your clients to take pictures at? If they tag you, give them a special offer for their next visit!

Salon Marketing isn’t just what happens when you hand out salon flyers and send out a monthly email. It should be an all encompassing experience and that includes finding unique salon decor ideas that you can adopt to create a unique in-house experience for your clients.

Unique Hair salons that are heavily atmospheric are forecasted to be the growing trend in the salon industry. Gone are the days of cookie cutter salon decor that is disconnected from the salon brand.

Clients need experience and delivering on that experience can be equally as beneficial for the salon owner who wishes to create some salon buzz. If you need help elevating your salon branding image, check out our Salon Branding Course where we cover salon clarity, design and salon branding curation. It’s a great place to start and is a uniquely crafted course for salon brands.

Salon Decor Ideas to help you revamp your salon space!