Why Cool Factor Lab, is The Only Fashion Branding Company You’ll Need to Launch Your Small Business.

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Why Cool Factor Lab, is The Only Fashion Branding Company You’ll Need to Launch Your Small Business.



There is a silver lining in the world of style and fashion right now. The resurgence of New fashion brands launching in 2021 is on the horizon. While, as to be expected, the beauty industry continues to thrive and grow even during the pandemic. While that is exciting news, what will that mean for your fashionable brand? How will you position your business to stand out from similar brands in the fashion, salon, and beauty sectors? Cool Factor Lab helps start-ups who want a cool brand persona while launching their business in less time.



What We Do

Cool Factor Lab utilizes its fashion branding background to package 6-figure agency services at small business price-points attainable to start-up brands launching this year.



Consider This: Fashion Branding Companies are usually large-scale agencies working with big brands with a 6-figure marketing budget. Cool Factor Lab levels the playing field by offering affordable solutions to launching a stand-out business!





How We Do It:

We offer simple resources for fashion brands with Squarespace Templates, Brand Style Guides, and Marketing Courses…...



Fashion Templates for Squarespace


-Fashion Branding Companies usually offer a one-on-one business model, which means they build branded websites from scratch, averaging $50k+ for just one website. Cool Factor Lab offers one-on-one web design services while adding NEW! Templates for Squarespace for brands who want to launch sooner and for under $400.


At Cool Factor Lab, We build style-focused templates for Squarespace for $325. Creating financially attainable templates for Squarespace that are high-end and easy to launch is our mission. Our templates are easily customizable for a website design that is on-brand with your style-focused business. 



Quick Style Guides For Fashion Brands 

Are you looking to launch a brand with a major “cool factor?” Perhaps you’re a beauty, fashion, salon, or wellness business; in either case, a brand style guide is a MUST for curating your content. Style guides can help you elevate the look of your brand while building consistency and visually engaging content. Statistics have shown that consistent brands tend to be higher earners in the marketplace, so focusing on your design direction is crucial for success.

 Need help? Check out our Branded Style Guide


“Consistent brand presentation across all platforms increases revenue by up to 23 percent.”

-Forbes



Launch By Lunch Courses Help You Launch by Lunchtime:

Googling and scanning for free tutorials on youtube can suck up your time in a given workday. Ask yourself this question, how much is your time worth, and how much money are you losing by prolonging your marketing and branding strategy? Patching together free information can only take you so far and can fragment your efforts. 

However, sometimes you need a “follow-along” course to help you stay on track and set up simple marketing solutions that you can launch on the same day. We have created our Lunch By Lunch series because we understand that nothing can defeat a small business faster than a lack of follow-through and strategy.


Our Launch By Lunch courses are short yet concise and enable small businesses to launch by lunchtime with the following tools:

-Building a sales funnels strategy

-Finding a niche market in your industry

- Exploring keyword content for SEO

-Understand data and analytics tools using simple and affordable solutions

-Building a brand persona with a major “cool factor”

-How to integrate an affiliate marketing shop that is curated to your brand

+more to come


Each course is priced at $99 or $69 each when you group three courses.

(Each course is valued at $599+ and priced at $69-$99)

This attainable price point of $69-$99 enables our small business clients to purchase several courses, gift the courses or outsource their efforts to support staff. Our goal is to set up small businesses for success while creating a simple solution to launch their marketing efforts without sacrificing strategy or style. 


Ready To Launch?

Suppose you are a small business that wants to launch the next Glossier, WhoWhatWear, RamerizTran Salon, or Moon Juice concept. In that case, Cool Factor Lab has the solutions you’ll need to launch your brand in style while remaining attainable to your small business. If in doubt or if you have questions about our services, shoot us a message here.


We’re rooting for your small business owner!