Brand Persona- Build a Brand Persona tons of Cool Factor

In a noisy digital world, brands cannot simply afford to just take up space. They need a strong Brand Persona that is unique and magnetic. So let’s cut to the chase, shall we? 

What is a BRAND PERSONA and how does one go about getting a BRAND PERSONA?

It’s quite a simple process but requires a very diligent and organized system that really works within the DNA of a business.  A brand persona isn’t just the right logo or color palette, it’s the DNA of your brand. 

So what exactly is a Brand Persona?

I like to keep it simple and look at a Brand Persona as a beautiful tree. You can’t simply sow the seeds of a tree and expect the foliage and branches to show all it’s glorious blooms overnight. 

A beautiful tree begins at the root level. Before the first offshoot blooms, it needs the right DNA or information in place to know what type of tree it will become.

Just like that tree, let’s start at the root level of your brand persona:

Brand DNA: 

Your brand DNA answers crucial questions like:

-What is the purpose of your brand?

-WHO  is it benefiting?

-HOW are these clients benefiting?

-What are they currently using to satisfy similar needs?

-Can you serve them better?

-What environment are you creating?

-Etc….

Answering these questions on the root level of your brand persona will already impact the way you behave as a business. The root-level of your brand persona will shape the way you communicate and help define & organize your client outreach.