Does your salon branding sometimes feel like it's getting away from you?

You have a few colors you like that are featured on your website, but your email marketing, printed menus, social media, and in-house salon-style might suffer from a lack of consistency? Refreshing your brand can be as simple as making a few minor adjustments and doesn't always mean a complete salon brand overhaul.

Here are a few tips you can use to refresh your salon branding in just a few hours this week:

Amp up your Salon Branding with Color

Do you yearn for a splash of color for your salon branding but feel intimidated by creating a color palette?

Here are a few tips to try:

Look in your closet. What seems to be the most popular color you own? Or try flipping through magazines or Pinterest for inspiration. Try this easy color formula to develop a color palette you'll love:

Select that No. 1 WOW color you love
Then choose a tonal color to your favorite color (can be lighter or darker) within the same color range.
Now pick 1 color that is a contrast color, your wow/favorite color.
Last but not least, you'll need to ground your palette with some neutrals. Typically you'll want a neutral color for dark text and a light color neutral for light text, and a mid-tone neutral for good measure.

This isn't a "color palette" design rule, but it helps organize your color palette plan.

2. The Right Images

Curated images for your salon branding are a great way to breathe new life into your online website, email newsletter, or social media marketing. To stay organized, create a Pinterest board with subfolders of each photo category. You can easily pin content into a "social media photography" folder that you can refer to when creating content. If you feel as if your images lack quality and consistency, try using a few stock photos. There are 1000’s of salon stock photos featuring professional models. Paying for stock photos pays off in the long run because they give your salon a higher perceived value and authority than a novice image ever can.

3. Salon Branding Logo

Having a suitable logo for your salon can make a world of difference. If you don't have a professional salon logo and hiring a designer is not feasible at the moment, consider purchasing a gorgeous fashion font rather than trying to DIY a logo or find a cheap one on Fiverr. Nothing says amateur like a bad logo. A great logo will always stand out in a client's mind, and no established salon brand ever got away with having a clip art style logo. Canva has some great free fonts that can look sharp if in the proper context but if you are ready to take your salon brand to the next-level, consider working with a design agency.

4. Refresh your website layout

A poorly designed website layout can send your viewers bouncing off your site as quickly as they came in. When in doubt, create more space and separate text-heavy areas with image backgrounds in a great color. Each section of your site should feel like an exciting display in a cool store and should hold its own while creating brevity and cohesion throughout the site.

Community driven content

Last but not least, adding community-driven content is a simple way to make your website a more exciting place to be. Question to ask yourself, what is a non-salesy item I can add to my site that adds significant value to my viewers while rewarding them with fun and free content? Maybe a playlist? Home hair-care recipes, the skies the limit!

Let’s be real, creating an exceptionally cool salon branding takes time however don’t let that stop you from getting started.

Start by taking small tangible action steps such as using a font you like for a logo, use a pre-built Squarespace Template that aligns with your salon vibe & get on the list to our Salon Branding Course which will walk you through the process of creating clarity for your salon brand and strategy. It’s all about the little steps you can take today that will help you develop a salon brand that is all your own!

5 ways to refresh your salon branding